Trending supplements for 2024

Trending supplements for 2024

In the ever-changing world of nutraceuticals, 2024 offers a surge in intestinal health and well-being supplements. As a vitamin producer, you must keep ahead of consumer trends and align your product development strategy and find a capsule manufacturer that can supply high quality gelatin or vegetarian capsules that facilitate the production run. This article examines 2024's top supplements, including fiber, magnesium, iron, collagen, and immune-boosting Vitamin C and Zinc and suggests trends for vitamin manufacturers as a guidance for a successful 2024.  

Nutraceutical Trends 

The 2024 trends show a shift toward preventative health, with strong emphasis on gut and digestion supplements. Consumers are taking a proactive approach to lifespan and trying new ways to improve their health. Capsule manufacturing companies and vitamin makers must evaluate the market and position their products to satisfy the needs of informed and health-conscious consumers. 

  1. Fiber Supplements

Consumer interest in fiber supplements is driven by its relevance in digestive health. In a world of processed meals, people want easy ways to get their fiber. Consider making fiber supplements that are effective and easy to incorporate into different lifestyles. Modern fiber supplements are moving beyond a single source of fiber, incorporating a blend of soluble and insoluble fibers. This approach provides a more comprehensive range of benefits, supporting digestive health and promoting a balanced gut microbiome. 

Recognizing the synergy between fiber and gut health, many formulations now include prebiotics. These non-digestible compounds serve as nourishment for beneficial gut bacteria, fostering a healthier microbiota and enhancing overall digestive well-being. In response to evolving consumer preferences, fiber supplements are now available in various user-friendly formats. Dissolvable powders, gummies, and chewable tablets provide convenient alternatives to traditional capsules; however, two-piece shell capsules are a great alternative to encapsulate fiber, catering to a broader audience.  

Trending supplements for 2024

  1. Magnesium Supplements

The supplement industry has focused on magnesium, a crucial element involved in many physiological processes. Magnesium supplements are popular for muscle and cardiovascular health. Manufacturers should experiment with magnesium absorption formulations to maximise customer bioavailability. Chelated forms of magnesium, such as magnesium glycinate and magnesium citrate, are gaining popularity. These formulations enhance absorption, reducing the likelihood of gastrointestinal discomfort often associated with magnesium supplementation. 

Traditional magnesium supplements can sometimes lead to digestive upset due to rapid absorption. Delayed-release technologies are being incorporated into formulations to provide a more sustained release of magnesium, minimizing potential side effects. To amplify the benefits, magnesium supplements are often combined with other complementary nutrients, such as vitamin D or zinc. These combination formulations cater to individuals looking for comprehensive support for bone health, immune function, and overall well-being. 

  1. Iron supplements

Iron supplements are in demand since iron deficiency is common. Manufacturers must address iron absorption to provide effective supplements. Consider formulations that reduce side effects like stomach pain to improve consumer satisfaction. Iron supplements often faced challenges such as constipation and gastrointestinal discomfort. Manufacturers are now utilizing gentle forms of iron, such as iron bisglycinate, to minimize these side effects while ensuring optimal absorption.  

To enhance iron absorption, formulations now commonly include vitamin C. This synergistic approach not only improves bioavailability but also reflects a comprehensive understanding of nutrient interactions. Recognizing that traditional iron pills can be difficult for some individuals to swallow, liquid and chewable iron supplements are becoming more prevalent. These formulations provide alternatives that are both palatable and convenient. Brands like Thorne supplements are revolutionizing iron supplementation, incorporating gentle forms of iron to minimize side effects and ensure optimal absorption. 

Collagen supplements

  1. Collagen Supplements

Collagen—the building block of skin, hair, and nails—has become popular. Consumers are increasingly using collagen supplements to maintain youthful skin and appearance. Manufacturers should provide collagen powder supplements for blending into drinks and pills for on-the-go use. Advances in processing technology have led to the development of collagen peptides with smaller particle sizes. This innovation improves the absorption and bioavailability of collagen, ensuring consumers receive maximum benefits for joint, skin, and connective tissue health. 

Responding to the growing demand for plant-based options, manufacturers are exploring plant-derived collagen alternatives, along with encapsulating in vegan empty capsules to keep the green trend. These formulations, often featuring ingredients like bamboo extract and amino acids, cater to vegan and vegetarian consumers. Collagen supplements are now frequently enriched with additional nutrients such as vitamins, minerals, and antioxidants. These combinations offer a holistic approach to skin health, targeting various factors that contribute to overall skin vitality. 


In the ever-evolving landscape of nutraceuticals, we've embarked on a journey through the latest trends and innovations that are reshaping the way we approach health and wellness in 2024. As consumers increasingly recognize the profound impact of nutrition on overall well-being, the demand for cutting-edge supplements continues to surge. From the renewed emphasis on gut health, to the thoughtful formulations of fiber, magnesium, iron, collagen, and the precision-driven supplements by leading nutraceutical companies, the industry is undergoing a transformation. It's not just about addressing deficiencies; it's about proactive, personalized approaches to health that consider the diverse needs and preferences of individuals. The integration of advanced technologies, the pursuit of cleaner labels, and the exploration of innovative delivery formats, such as gummies and delayed released alternatives, signify a commitment to meeting the demands of a discerning and health-conscious consumer base. The future of nutraceuticals appears promising, with a trajectory that encompasses personalized nutrition programs, innovative delivery systems, and a broader array of functional ingredients. 

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